Design, tradition, jewelry and sustainability, the pillars on which Laurella was born
The main purpose since we created Laurella is to be more than just pretty jewelry.
It's about creating versatile, contemporary, and high-quality products made in Peru. We focus on every detail beyond the jewelry itself, placing great emphasis on design, jewelry-making techniques, and above all, the brand's sustainability. For us, the most important thing is to provide you with an unforgettable experience.
We are a team and that is the most important thing
The master craftsmen who work with us are a key part of Laurella's success, leaving their mark on each of our jewels.
In these seven years that we have had our brand, our team has been growing.
We currently have 10 employees, including master goldsmiths, communications, marketing, sales, and administrative staff.
We're very proud of Team Laurella. We'll soon introduce you to each of them, so you can get to know the team behind the brand. Each team member is a key part of our team.
Peru is recognized worldwide for its precious metals and the quality of its artisanal techniques, so why not create contemporary jewelry with our resources?
One of Laurella's core values is social responsibility. That's why we work directly with master goldsmiths and carvers from different regions of Peru. Thanks to them, we can incorporate artisanal techniques into our designs. The key to our collaborative work is providing fair compensation, recognizing and valuing the craftsmanship.
This is the intangible and non-added value of each product, since it is the soul of each piece and these could not exist nor would they be the same without this essence.
TIMELESS
We prefer versatility and jewelry that can accompany you no matter the time of year
CREATED WITH PASSION
Laurella is a whole world created with passion, determination and a lot of positivity
SOCIAL AND ENVIRONMENTAL RESPONSIBILITY
We grow together, we are more than just customers and employees
WE CREATE COMMUNITY
We seek to make a positive impact and transformation through sustainable consumption