Laurella
It is a Peruvian handmade jewelry brand. Our main purpose is more than creating beautiful jewelry, it is to create timeless, contemporary and high quality jewelry that transmits all the essence and tradition of Peru.
We believe that the Peruvian jewelry industry needed a sustainable brand that could showcase each ancient artisan technique of our land in elegant and versatile designs.
Using Laurella is using a brand made in Peru that allows you to wear elegant accessories in your daily life without leaving behind the values, ideals and dreams of being more conscious and sustainable.
We are confident that by using artisanal techniques and promoting local trade, we can promote the domestic economy and have a positive impact on the artisanal sector. By using precious metals such as gold and silver, from ethical mining, we contribute to the fight against illegal mining, and contribute to transparency within the jewelry industry.
At Laurella we believe that fine jewellery can be constructive and responsible, so that we can all wear authentic jewellery, with value and that is true to what we believe in.
Creating a jewelry store based on tradition, sustainability, honesty and love for detail is a challenge in a world where the industry of immediacy and “Fast Fashion” prevails, but we are sure that each of our chisel strokes will make a change.
We are doing our part. And you? You want to be part of the change.
More than a trend
We prefer versatile and timeless jewelry with a modern approach, made with high-quality materials that guarantee a long life.
Responsibility
We seek to impact and transform the way we consume.
We are aligned with SDGs 8 and 12.
Community
More than just clients and employees, you are our family and ambassador of change in the industry and on the planet.