This is one of the questions that many clients and consumers ask themselves when making a purchase: why choose local businesses over big brands?

At Laurella we will explain in a few minutes the importance of supporting entrepreneurship and therefore, the local economy.

What is the importance of supporting local businesses?

First, you have to keep in mind that supporting the local economy or local commerce starts with shopping in stores near your home and choosing national brands over foreign ones.

And although many may not believe it, choosing a national product is a determining factor for many consumers when making a purchase. We will tell you about it below!

When you choose a national brand, buy products from local businesses or from stores near where you live, you are supporting the economic and social development of your community and your country.

Would you like to know more? Below we leave you some of the benefits of supporting Peruvian entrepreneurships !

Benefits of supporting local entrepreneurship

It will generate more employment in your community

Every time you buy from a new business or a store that has just opened near your community, you contribute to its growth, because you encourage them to hire more and more people to work there.

You also encourage and help local brands grow when you go to stores or shopping centers and buy Peruvian products.

But that is not the only positive impact it generates. In most cases, the staff that is hired is part of your community, which promotes a more positive and productive lifestyle.

Local businesses are characterized by offering better customer service

Perhaps if you have already bought from a Peruvian brand or a local business you will have received more friendly, warm and friendly service. In most cases this is because, as they are specialists in a certain type of product, the service is more exclusive.

But not only that, in small and medium-sized businesses, customer appreciation is of great importance.

And when you buy from a local store, you will notice that customer service is quite personalized, compared to big brands. In many of them, you will even be able to receive advice and answer all your questions before buying their products.

Excellent customer service is no coincidence, and many small and medium-sized businesses have understood the importance of appreciating and retaining their customers.

You help boost the economy of your locality

There is no doubt that choosing local products helps promote the national economy. By having movement in the market, it encourages other local businesses, generating economic development at a national level.

More social and environmental commitment

For conscious and committed brands, the social and environmental factor is important. It is not only about captivating customers and potential customers with high-quality products, but also about making a positive change at a local level.

This blog may interest you. Laurella, sustainable jewelry that revalues ​​and preserves artisanal culture

This commitment is often promoted through donations, better working conditions or promoting environmental responsibility.

How to support local entrepreneurship and the economy?

The first thing you need to know is that starting to support local businesses is quite simple. As we explained in the previous paragraphs, you can start with small steps such as choosing to buy from the greengrocer at your local market or from the store near your community.

However, if you are one of those who are looking for more specific products such as clothing or jewelry from sustainable and Peruvian brands, you can search on your social networks or by entering all the characteristics of the brand in a search engine.

You will surely come across great local ventures! 🇵🇪

If you liked this blog or have any questions, please leave us a comment. Don't forget to share it so that more people can learn about the importance and impact of choosing local brands.

If you would like to know more about jewelry, follow us through our social networks.